We specialise in search engine optimisation for small businesses, this means that Google pretty much runs our life. And we often see businesses plough valuable time and effort into keeping up with their Facebook and Twitter counterparts, and spend little or no time on Google+
– Think about it! It’s Google, so ignore it at your peril!
Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients.
Because we focus a lot on Google SEO, we need to explain to our clients why their presence on Google+ is so important. People outside the industry tend to think it’s just another social network (and one that no one is using). This is far from the truth, and people are catching on to this, including your competitors.
Investing even a little bit of time and energy into your business page on Google+ can mean improved local search visibility, especially for a small to medium-sized business.
With search engine algorithms constantly evolving and becoming more intertwined with social media, where SEO stops and social begins is becoming blurrier by the day.
Google Search Visibility
Anyone who has something to sell would be crazy to pass up an opportunity to get their brand in front of qualified leads. Search engine optimisation is all about getting your website found by your potential customers, and Google’s got the majority of the market share when it comes to search. In Summer 2014, Google launched “Google My Business” to consolidate into one easy-to-use dashboard so that small businesses can upload information, graphics and even video to their potential customers.
Since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new, integrated approach called Google My Business.
The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.”
Think of it as a kind of rudimentary CRM platform for small businesses (SMEs).
We think that this represents an impressive new commitment (or re-commitment) to local and the SME market by Google.
Google is trying to streamline and make clearer the process of managing local business data, reviews and social interactions across its many sites. Google calls it “a free and easy way to find and connect with your people, wherever you are” (see video below).